The benefits of Google My BusinessGMB allow it to appear on the Maps and Google Local Pack lists. GMB provides useful information for you. It's free and easy to use. An interesting survey conducted by Bright Local revealed that, with Google My Business (GMB), the average company receives 1,009 customer searches every month, of which 84% come from discovery searches and the remaining 16% from direct searches.
Here are 10 proven benefits of having a Google my Business and, as an added benefit, we'll also show you how to use it to increase sales. Google is one of the largest search engines in the world. Google receives more than 63,000 searches per second on any given day, not to mention that Google's “near me” searches have doubled over the past year. Try to upload at least 5 to 10 photos and videos, the more images the better.
Not having images on your Google listing looks just like not having a profile picture on social media. Help customers start seeing your Google My Business listing. Adding an image gives your brand a face or meaning. Google My Business allows you to include your business location on Google Maps and in local search results.
A Google business profile provides a company with the opportunity to outperform its competitors in maps and searches. For many ads, incomplete or outdated information can quickly damage Google and consumer trust, limiting their chances of achieving consistent visibility in searches and maps. You'll need to activate this feature in the Google My Business control panel to start receiving messages. Without Google My Business, you'll lose the opportunity to be visible regardless of how much you practice SEO techniques on your website.
This is a graph that shows the list of essential elements that you must optimize for your Google My Business to work in favor of positioning and SEO. This way, not only will you get honest feedback about what you're doing well (or what you could be doing better), but you'll also get that star rating system that appears next to your business on Google. Whether through a search result or a map query, more than five billion searches are performed on Google every day. So, let's dive into the details of how a Google My Business strategy can benefit your small business.
An optimized and updated GMB profile tells Google that your profile is relevant to users who are looking for your product or service and can potentially display it in Google's package of 3 local options. But creating and optimizing a Google My Business listing, on the other hand, offers you a free form of advertising on Google that gives you specific exposure in the search engine at no cost. On Google Maps, business profiles also include a question and answer section, photos, popular schedules based on visitor data, linked social media profiles, and much more. And the more website visitors your company receives, the more opportunities it has to convert those users into customers.
If you're a business owner, using your Google My Business profile has several advantages to improve your online visibility. Lissa Duty, brand and digital marketing strategist, is a managing partner of Rocks Digital Marketing, a full-service digital marketing agency that helps companies position themselves among the top. Your business information, such as your phone number, website, address, review ratings, hours and more, will be available on a simple screen for potential customers. To keep up to date with the changes in Google My Business, you can subscribe to the RSS feed for updates to News &, which is part of the Google My Business community or hire a google business profile marketing company.
If you combine the two previous advantages of Google My Business (appearing on Maps and the local package of 3), you will quickly realize the main visibility advantages that these functions can offer your company.
