Enter the name of your company. Search and select a business category. Choose if you have a location that customers can visit. Enter your company's service area.
Your free Google business listing (known as a business profile) can do more than you think. When properly optimized, it shows your best features and makes it easier for consumers to discover, learn about and contact your company. However, to properly optimize your business profile, you need access to it and, to access it, you must verify with Google that you are the rightful owner. Although it seems that it should be as simple as “the first step: create”, the second, “claim” and step three, “verify”, the process is not as simple or as linear, something that, if you are reading this post, you will have already discovered.
This is because it requires three different Google accounts and two different Google platforms, all of which have very similar names. So, in this post, I'm going to first explain to you what exactly is on Google and then I'll give you a clear roadmap for creating a Google my Business account and using it to request and verify your business profile on Google. Whether you're a local business or just starting a business, your Google business profile makes it easy for consumers to discover, learn about and contact your business online. These are the main advantages of a Google My Business account, and if that's not enough to convince you, consider the disadvantages of not having one.
Without a Google My Business account, you have no control over the information shown on your business profile and, according to a BrightLocal study, 68% of consumers would stop using a local business if they found incorrect information on the Internet. Google ranks business profiles based on their quality, and a business profile alone isn't enough. However, a Google business profile managed through a Google Business account can be optimized to rank above the competition in relevant keyword searches. Which ad would you choose? The unclaimed one on the left or the one optimized by the Google My Business account on the right? However, as mentioned earlier, the process is not very simple.
It includes two different Google platforms and three different Google accounts, all of which have similar names and some of which you probably already have. So, in order for you to have a clear basis, let's first clarify the terminology. The goal is to get full access to your business profile on Google. Google is changing the way consumers find and interact with local businesses, so if you want to continue reaching your audience and attracting customers with your free business profile, be sure to follow the steps above.
The process has different parts and parts, but it doesn't have to be as complicated with guides like this and options such as doing it on a mobile device. Start creating, applying and verifying through Google My Business today to make the most of this incredible free tool that you have at your disposal. Now, once the groundwork is in place, you're ready and ready to claim and verify your business on Google. Make sure you're signed in to your company's standard Google account (and not the standard Google account for your personal life).
The Google Business Profile (GBP) is one of the most effective tools marketers can use when working with local businesses. If you have a Google business profile, it's quite possible that the potential customer will find your company and contact it to meet that need. If you're a new business or haven't created a Google My Business profile yet, you might not have found a ton. If your company name appears in the drop-down menu with an address next to it, it means that your business profile already exists.
Special features are available for Google business accounts, depending on the category you've chosen. Turn people who find you on Google Search and Maps into new customers with a free business profile for your store or service area. A national speaker for Grow with Google and Constant Contact, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz YouTube channel, Bryan works with entrepreneurs around the world, teaching and advising on digital marketing topics to help small businesses grow and succeed. If you're already signed in to a Google Account, you'll automatically sign in to Google Business Profile Manager.
Without setting up a Google My Business account, it's very difficult to control these answers in the world's most popular search engine. . .
