Enter the name of your company. Search and select a business category. Choose if you have a location that customers can visit. Enter your company's service area.
Your free Google business listing (known as a business profile) can do more than you think. When properly optimized, it shows your best features and makes it easier for consumers to discover, learn about and contact your company. However, to properly optimize your business profile, you need access to it and, to access it, you must verify with Google that you are the rightful owner. Although it seems that it should be as simple as “the first step: create”, the second, “claim” and step three, “verify”, the process is not as simple or as linear, something that, if you are reading this post, you will have already discovered.
This is because it requires three different Google accounts and two different Google platforms, all of which have very similar names. So, in this post, I'm going to first explain to you what exactly is on Google and then I'll give you a clear roadmap for creating a Google my Business account and using it to request and verify your business profile on Google. Whether you're a local business or just starting a business, your Google business profile makes it easy for consumers to discover, learn about and contact your business online. These are the main advantages of a Google My Business account, and if that's not enough to convince you, consider the disadvantages of not having one.
Without a Google My Business account, you have no control over the information shown on your business profile and, according to a BrightLocal study, 68% of consumers would stop using a local business if they found incorrect information on the Internet. Google ranks business profiles based on their quality, and a business profile alone isn't enough. However, a Google business profile managed through a Google Business account can be optimized to rank above the competition in relevant keyword searches. Which ad would you choose? The unclaimed one on the left or the one optimized by the Google My Business account on the right? However, as mentioned earlier, the process is not very simple.
It includes two different Google platforms and three different Google accounts, all of which have similar names and some of which you probably already have. So, in order for you to have a clear basis, let's first clarify the terminology. The goal is to get full access to your business profile on Google. Google is changing the way consumers find and interact with local businesses, so if you want to continue reaching your audience and attracting customers with your free business profile, be sure to follow the steps above.
The process has different parts and parts, but it doesn't have to be as complicated with guides like this and options such as doing it on a mobile device. Start creating, applying and verifying through Google My Business today to make the most of this incredible free tool that you have at your disposal. When potential customers search for your business, what do they find? Google it yourself, we'll wait for you. If you're a new business or haven't created a Google My Business profile yet, you might not have found a ton.
Without setting up a Google My Business account, it's very difficult to control these answers in the world's most popular search engine. This makes it more difficult to manage your company's online reputation and to have control over what is usually your customers' first experience interacting with you. With the account, you can access your control panel at any time, no matter where you are, with the mobile application. This means that when an opinion or question comes in, you and your employees can start giving an answer and getting a new customer immediately.
If you're a service-based company without a primary location, select “Specific Areas” and type in the regions in which you operate. If you have a physical location and only serve people within a certain radius, select “Distance around your business location” and type as many miles or kilometers as you want. If there is more than one applicable category, simply choose the one that best suits your business. You can change or add more later.
Otherwise, while you wait for the postcard to appear, take some time to complete your ad by adding your business hours, any missing contact information, a company description, and a profile picture. With our app, it's easy to send a link to the review on the spot, even if you operate in several locations. Once your employees have downloaded it, they can send a personalized link to your customers' phones within seconds of completing the transaction. Not only does this give you a better chance of getting that Google review even before they leave, but you'll also be able to take advantage of the personal connection your employees have established with the customer.
Anyone with a Google account can complete the process to request, create or edit a business listing. However, to truly leverage the business potential of your Google Account, you'll want to invest in a full-service business account that gives you access to Google Workspace, a paid service. Workspace is much more than an improved version of Gmail or a clone of Microsoft Office. When a Google account is set up correctly for business use, the tools you'll have access to can help you develop your brand, find your audience, and understand changing markets.
When you use Chrome to sign in to your company's websites, your Google business account will stay in sync with all your relevant online activity. These are some more articles and applications offered by Google that can help you organize and optimize your business while managing the Google world. A national speaker for Grow with Google and Constant Contact, award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz YouTube channel, Bryan works with entrepreneurs around the world, teaching and advising on digital marketing topics to help small businesses grow and succeed. However, what you may not know is that a single Google account is also a portal to a powerful set of business and marketing tools.
When your business is set up with Google, you'll be in control of your company's appearance in the area on the right. When potential customers are looking for a specific product, service or type of business, Google's business profile helps them easily connect to both Google Search and Maps. The Google Business Profile (GBP) is one of the most effective tools marketers can use when working with local businesses. A Google business account is a powerful tool that allows you to sign in to Google with your own branded email address instead of creating a new Gmail handle.
Before you can do anything, you need to create a Google business profile, so let's look at the process. When you have an active Google account, you can add several companies to that account and create your official listing. . .
